Another year, another bad news for many web publishers out there.

Last year that was this MayDay update which causes website traffic to go down for some.

This year’s Google Algorithm Change hits even harder with some complaining of up to 70% loss in traffic from Google search engine.

One of my sites was hit badly. At least 40% drop in traffic from US visitors. And I foresee the drop to continue on downwards as Google applies the algorithm change to other parts of the world.

In case you’re wondering if your site got affected as well, there’s a simple way to find out through Google Analytics.

Simply sign in to your account then click on Intelligence

Now click on Feb 25 and see if you have any automatic alerts generated. As for mine, this is what I saw.

It’s depressing looking at the stats.

Tough times ahead. I hope Google can just reverse everything that they did, but I guess not since they wanted to devalue low quality sites / pages.

If your site is also experiencing a drop in US traffic, feel free to rant here!

If you’re an Adsense publisher, I’m sure you do get some traffic from search engines such as Google, Bing and Yahoo. Image by michperu.

Do you know traffic from of these search engines give Adsense publishers the most revenue?

Is it traffic from Google, Bing or Yahoo?

If you integrate Adsense with Google Analytics, then there is actually a way for you to find out.

The following are the steps:

1. Firstly you’ll need to log into your Google Analytics account.

2. From the left menu, click on Traffic Sources > Search Engines

3. Click on Adsense Revenue tab.

4. The default view shows you a list sorted by revenue amount.

What’s more important to find out is the eCPM that each of these search engines brings in.

So to do that, simply sort Adsense eCPM by clicking on the header Adsense eCPM.

Once I did that, I got the following results. Continue Reading » Which traffic is better for Adsense publishers? Google or Bing?

A few days back I got quite a shock to see that traffic to one of my sites dropped by more than 20%. Image by nailbender.

Usually traffic on Thursdays and Fridays are the best days but not on 1st April 2010.

This downtrend worries me because when traffic goes down, so too is our earnings / income.

I started to panic and got worried that maybe Google has decided to stop sending traffic to my site, or maybe I’ve done something wrong and got a penalty.

At times like this, it’s really important to look at information that we have from different perspectives.

First thing to look at is stats from Google Analytics and under Intelligence, this is what I saw.

Notice how on April 1, 2010, the traffic dropped to near weekend stats, something very unusual. Continue Reading » Web site traffic drop by more than 20 percent since 1 April 2010

For Adsense publishers out there, today’s question to you is:

Do you allow placement targeting on your Adsense Channels?

It has been mentioned that by allowing our custom channels to be targeted by advertisers, there is a potential for us as Adsense publishers to earn higher revenues.

Because of this, a few months back I gave this a try by allowing all my custom channels to be targetable.

Once all channels are targetable, I realize one thing. Ads from a particular advertiser almost always appear on each blog post. Continue Reading » Do you allow placement targeting on your Adsense Channels?