NOT SPONSOR POST: ReviewMe Advertorials

ReviewMe just release a new feature which is called Advertorials which allows advertisers complete control over their messaging, along with a branding opportunity. An an advertiser, you get the following benefits:

• You control the message.  Enter up to 250 words including links back to your website and also an image of your choice.
• You can login and get full impression and click tracking on your campaign
• You choose which top blogs to place your Advertorial.

It is simple to advertise a message on blogs. The first thing you need to do is to create your advertorial.

According to the instruction, it’s best to create and advertorial first then browse the marketplace of advertorials. So just go ahead to create an advertorial.

Just fill up the title on your ad. For example, if your ad’s title is My Supernatural Powers then the ad will be displayed as SPONSOR POST: My Supernatural Powers. You can also upload graphics and enter description up to 250 words. This description will be displayed as the post content.

As a publisher, you get the following benefits:

• Less work.  Simply cut and paste our code into your blog.
• All advertorials are by default marked as a “SPONSOR POST:” so the disclosure is done for you.
• You retain full control.  Accept or reject any Advertorials purchased.

My opinion

ReviewMe Advertorials is a cool new way for advertisers to advertise and for publishers to monetize their site. I believe most smaller site publishers would benefit from this form of advertisement. Bigger blogs on the other hand will evaluate if it’s worth accepting sponsored content on their site as the title really does stand out as an advertisement. Maybe ReviewMe can get more advertisers and more publishers to accept an ad if the words SPONSOR POST: is not displayed on the title but on the content instead.

What about you? Will you join ReviewMe’s Advertorials?