Yahoo! Publisher Network – The Next AdSense?

By John Tulus

Yahoo announced that their Publisher Network, formerly available in the US for large websites, will be extended to small and medium-sized websites.

As stated by Yahoo representatives, this will allow the whole publishing community to take advantage of Yahoo’s products and services through what they have described as an “easy-to-use self-serve platform”.

Although it will initially be available only in the US, expansion is expected through use and projected increase in popularity.

What Yahoo will offer is very similar to Google’s AdSense to start with: Content Match ™. This will allow publishers to place content-relevant listings on their sites and receive a part of the revenues that they generate.

However, that’s not all Yahoo has to offer. In the near future, additional features will be added “to enhance the visitor’s experience”.

In an interview with Will Johnson, general manager of the Yahoo! Publisher Network self-serve offering, what makes the Yahoo! Publisher Network different from Google AdSense is:

- Additional controls for publishers,
- Providing superior customer service
- Focusing on the development of a high quality network

In the longer term, they plan to differentiate by providing integration with other great Yahoo! content and services. This includes web search, RSS ads, shopping, travel, and in the longer run, music and video.

The main idea, as with AdSense, is to offer publisher’s with a means of generating additional revenue, as well as engaging their users.

According to Yahoo!, the Yahoo! Publisher Network platform enables you to “generate additional revenue from your site, take advantage of Yahoo! Publisher tools, services and programs and help shape what Yahoo! offers the publishing community.”

The Yahoo! Publisher Network website is at:

http://publisher.yahoo.com/

You can apply for the beta program here:

http://advision.webevents.yahoo.com/ypn/leads/index.php?loc=USYPN0005

John Tulus is Marketing Director at Web Marketing Experts, developer of internet marketing solutions to help companies increase sales and profitability online. If you would like to learn more about Internet Marketing, visit Our Website at Web Marketing Experts and Web Contents or email John at johntulus@gmail.com

Article Source: http://EzineArticles.com/?expert=John_Tulus

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Comments (5) Posted in Yahoo Publisher Network

5 Responses to 'Yahoo! Publisher Network – The Next AdSense?'

Strol - August 31st, 2007 at 1:03 am
The answer is impossible to give in a “general” stance as it will be all over the map. I use/d both on various sites adsense blows YPN away in some categories, while YPN blows adsense away in others, even with a lower relevancy. There is no stance of “all things being equal” – because the keyword/industry will severely change results of various users. We don’t allow specifics here, so the questions can’t really be answered comprehensively. All you can do is test it out on your own site and see which one works best for you.
bosq - February 4th, 2009 at 6:08 am
hey there ….good post….i’ve try it but it’is hard enough rather than google adsense to apply….
Boston Motor Vehicle Accident Attorney - September 9th, 2009 at 11:16 am
Nice post. I think mostly users know about google adsense program. It is good that yahoo also start their Publisher Network. Good Start by Yahoo.
ncis episodes - October 27th, 2009 at 10:40 pm
adsense is best of the best there no advertisement company giving rates like adsense
Matt - November 6th, 2009 at 11:26 am
yeah their program is still in beta and I heard it’s kinda hard to get in right now. I think it’s better than adsense because sites get paid quicker. I just hope they give it to us article writers sooner because advisingwriters lets you use your own ad codes in the body of your content which means you keep all your money. the site is http://advisingwriters.com/.